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Facebook Live Stream Best Practices

Facebook Live Stream Best Practices

Issue #137 View in your browser   PHOTO:  Livestream I did last week for Moms Clean Air Force.   20k views and almost 300,000 people were reached.Hi, Live Streaming is becoming more and more important, particularly for organizations and individuals in the public eye.   Last week I helped live stream a protest at the […]

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Trump won with a great story, so did the NRA

Trump won with a great story, so did the NRA

Issue #129 View in your browser   (Disney is one of the greatest storytelling organizations in history)Hi, Summary: TL;DR:  The candidate (brand/organization) with the most compelling story wins.   While true, creating a story that wins is the most difficult thing for any organization to accomplish. Articles I’ve shared: To read:  How to be a […]

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How Instant Pot Won Thanksgiving via Word of Mouth Marketing

How Instant Pot Won Thanksgiving via Word of Mouth Marketing

Issue #128 View in your browser   Hi, Summary: TL;DR:  This holiday season I’ve been reminded again and again how important word of mouth (WoM) marketing is, particularly for those organizations that are not named “Coke” or “Apple.”   How can you use WoM to win (assuming that you are not working for Coke)? Articles […]

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How Newsjacking Helps You Win The Engagement War

How Newsjacking Helps You Win The Engagement War

Issue #127 View in your browser   Hi, Summary: TL;DR:  While every brand and organization has a core message they want to communicate there are world events that will always dominate the news (newsfeed).   You must monitor topical news and, when appropriate, message to your audience around that breaking news. Articles I’ve shared: To […]

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