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The Best Stories by Non-Profits and Brands on Instagram and Snapchat

The Best Stories by Non-Profits and Brands on Instagram and Snapchat

Issue #146 View in your browser   Screenshot:   Fast Company article.Hi, Last week I mentioned that I now understand the “stories” concept!  Not because I figured out how to use them in Snapchat or Instagram, but because facebook introduced them to both fb and fb messenger in the past month. I now understand “stories,” […]

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Are Stories the Future of Social Media?

Are Stories the Future of Social Media?

Issue #145 View in your browser   Screenshot:   Facebook Stories videoHi, At the start of the semester, I polled my students (I teach internet marketing at George Mason University) on what is the first social media app they wake up to each morning. Almost 100% of them said Snapchat.Anyone who uses Snapchat on a […]

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What United Airlines Should Have Done Immediately

What United Airlines Should Have Done Immediately

Issue #144 View in your browser   Screen shot: Jimmy Kimmel does a United Airlines prank TV AD.  Watch below.Hi, This past week Pepsi was probably the happiest company on Earth as United Airlines stole the spotlight from what was a massive marketing failure by Pepsi (remember the fake protest ad?). Smartphones have given every […]

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United Airlines #fail as they kick off 10 year old girl for wearing leggings

United Airlines #fail as they kick off 10 year old girl for wearing leggings

Issue #141 View in your browser   Screen shot of Washington Post story.Hi, This Sunday I woke up to a facebook post from a friend who happens to be the founder of Moms Demand Action for Gun Sense in America.   Shannon Watts was traveling to Mexico on United Airlines and was horrified when she […]

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