HOW TO:  Use CrowdTangle to win the viral content war

HOW TO: Use CrowdTangle to win the viral content war

Issue #152 View in your browser   Via Marketing Land. Hi, I’m going to give away my secret to consistently winning the social media “viral” content engagement war.    What is that secret weapon? CrowdTangle!    Good news?  What used to cost over $1k a year for access is now free.CT allows me to see, […]

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VIRAL SECRET: How to KNOW what content is going viral right now

VIRAL SECRET: How to KNOW what content is going viral right now

Issue #150 View in your browser   Via Marketing Land. Hi, I’m going to give away my secret to consistently winning the social media “viral” content engagement war.    My clients consistently rank in the top 5 pages on a daily basis on Facebook within their category (think environment).  More typically they are either number […]

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The Best Stories by Non-Profits and Brands on Instagram and Snapchat

The Best Stories by Non-Profits and Brands on Instagram and Snapchat

Issue #146 View in your browser   Screenshot:   Fast Company article.Hi, Last week I mentioned that I now understand the “stories” concept!  Not because I figured out how to use them in Snapchat or Instagram, but because facebook introduced them to both fb and fb messenger in the past month. I now understand “stories,” […]

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Are Stories the Future of Social Media?

Are Stories the Future of Social Media?

Issue #145 View in your browser   Screenshot:   Facebook Stories videoHi, At the start of the semester, I polled my students (I teach internet marketing at George Mason University) on what is the first social media app they wake up to each morning. Almost 100% of them said Snapchat.Anyone who uses Snapchat on a […]

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