Archive for 'Digital Strategy'
Issue #167 View in your browser Hi, Each time the narrative starts again that social media may be on the wane, a single person with a smartphone takes a video that blows that storyline away. This week, Starbucks is on the receiving end of the power of a single individual with a phone. (If […]
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Issue #158 View in your browser A screen shot from a DC based Gun Violence Prevention activist of a tweet that was picked up by national media. Hi, January 20th was the anniversary of the first Women’s March. No one knew what to expect. Personally, I was blown away by the turnout. […]
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Issue #157 View in your browser Hi, (In honor of #MLKday, I’ve included a short video of his speech the day before he was murdered in Memphis.) If you work in digital marketing, there is no way you did not read about the latest changes to the facebook algorithm, unless you happened to be […]
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Issue #156 View in your browser Hi, I wish everyone an amazing 2018! Do you make resolutions? I do not. I work on learning more and becoming better every single day. Curiosity. New perspectives. New ideas. New podcasts. In 2017 my single most important new way to learn […]
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Issue #152 View in your browser Via Marketing Land. Hi, I’m going to give away my secret to consistently winning the social media “viral” content engagement war. What is that secret weapon? CrowdTangle! Good news? What used to cost over $1k a year for access is now free.CT allows me to see, […]
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