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Archive for 'Digital Strategy'

Could Starbucks Have Done A Better Job Responding To The Philly Viral Video?

Could Starbucks Have Done A Better Job Responding To The Philly Viral Video?

Issue #167 View in your browser   Hi, Each time the narrative starts again that social media may be on the wane, a single person with a smartphone takes a video that blows that storyline away. This week, Starbucks is on the receiving end of the power of a single individual with a phone. (If […]

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HOW TO:  Use CrowdTangle to win the viral content war

HOW TO: Use CrowdTangle to win the viral content war

Issue #152 View in your browser   Via Marketing Land. Hi, I’m going to give away my secret to consistently winning the social media “viral” content engagement war.    What is that secret weapon? CrowdTangle!    Good news?  What used to cost over $1k a year for access is now free.CT allows me to see, […]

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