Good news? What used to cost over $1k a year for access is now free.
CT allows me to see, right NOW, what content is performing within ANY category or interest group I create.
HOW I use it:
Track and Monitor what content is working for the competition and my clients. ACTION: 1) Share similar content 2) Create unique content.
Build lists of pages to monitor what content is going viral now.
Discover who the biggest influencers are in a particular area of interest. ACTION: Make sure that we are following them and reaching out to them as appropriate.
Track the influencers, politicians, celebs and what they are doing on social. ACTION: Make sure that we are following them with our accounts and engaging with them as appropriate.
Benchmark. I use the leaderboard feature to benchmark my clients to other leaders in their space. Every morning I receive an automated email with the top 10 orgs on Facebook, Twitter, and Instagram in specific areas (think climate change). ACTION: Make sure that my clients are in the top 5 every week on social media for their category.
What I have this week for you:
What I’m Reading:
Top 10 Nonprofit leadership books.
7 charts on how small brands can go big on social.
Video of the week:
My favorite movie of the year!
CrowdTangle best practices.
How a US Senator used Facebook ads to influence employees at a single building.