The Best Stories by Non-Profits and Brands on Instagram and Snapchat
Issue #146 View in your browser Screenshot: Fast Company article.Hi, Last week I mentioned that I now understand the “stories” concept! Not because I figured out how to …
Are Stories the Future of Social Media?
Issue #145 View in your browser Screenshot: Facebook Stories videoHi, At the start of the semester, I polled my students (I teach internet marketing at George Mason University) …
What United Airlines Should Have Done Immediately
Issue #144 View in your browser Screen shot: Jimmy Kimmel does a United Airlines prank TV AD. Watch below.Hi, This past week Pepsi was probably the happiest company on …
The Best April Fools’ Day Pranks By Brands for 2017
Issue #143 View in your browser Oreos!Hi, April Fools’ (AF) day is a minefield for brands and organizations. Unless you are very sure of your brand, your customers, …
United Airlines #fail as they kick off 10 year old girl for wearing leggings
Issue #141 View in your browser Screen shot of Washington Post story.Hi, This Sunday I woke up to a facebook post from a friend who happens to be the …