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Uber as the Next Big Thing In Activism?

Uber as the Next Big Thing In Activism?

Issue #68

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On a staycation in Washington, DC we discovered this new museum on the National Mall. Any idea what this new museum is called? Email me!

Hi:

I’m still “off the grid” for a few more weeks until the Fall rush starts, school resumes, and I get back to teaching at George Mason University where I teach marketing.

I have been reading and thinking however.

One article that jumped out this past few weeks was on how companies are using data and their customers for advocacy and activism. Read the New York Times article I have for you on how Uber is doing just that.

The implications for the increased power of for profit companies (beyond their obvious power with money and market position) are profound.

What I have for you:

  • What if you stopped publishing new content and started to re-publish and curate some of your best content from the past? This is exactly what Buffer did and they have some great results from their experiment.
  • A video on shade balls in CA. Really.
  • Some ideas and resources.

Hey, are you and I connected on Linkedin? Click on the icon below and send me an invitation!

Best,

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
PPS: Please share this with your friends if you think it would be helpful ! Sign up link here

What I’m Reading

The Best Blog Strategies We Found, From a Month Without New Posts
The Best Blog Strategies We Found, From a Month Without New Posts

From Buffer: How taking a break from publishing to your blog led to some great findings with blog strategies and repurposing. Learn our top tips and what worked best.

The Uber-ization of Activism - The New York Times
The Uber-ization of Activism – The New York Times

“By using customers as lobbyists, companies like Uber are cheapening grass-roots activism, and getting a free ride.”

The art of storytelling according to StoryCorps and Humans of New York | ideas.ted.com
The art of storytelling according to StoryCorps and Humans of New York | ideas.ted.com

Dave Isay of StoryCorps and Brandon Stanton of the website, Humans of New York, share thoughts on how to get the best stories out of people.

Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent
Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent

In case you wondered how important Mobile is.

15 Mind-Blowing Stats About Mobile Marketing |  Advertising Age
15 Mind-Blowing Stats About Mobile Marketing | Advertising Age

Mobile marketing is a must-have strategy, but the facts show that rules about mobile engagement have changed. Here’s what you need to know.

99% of Networking Is a Waste of Time - Harvard Business Review
99% of Networking Is a Waste of Time – Harvard Business Review

And other lessons learned from “Mr. Davos.”

Video

Shade Balls - YouTube
Shade Balls – YouTube

Probably one of the most interesting environmental stories of the month in which LA is spending millions on shade balls to help save water during the drought.

Resources and Tools

The Science of Storytelling Through Facebook Images
The Science of Storytelling Through Facebook Images

Are you looking for creative ways to share your message on Facebook? Here are some ways brands are using Facebook images to tell compelling stories.

The 37 Best Websites To Learn Something New — Life Learning — Medium
The 37 Best Websites To Learn Something New — Life Learning — Medium

There is absolutely no excuse for you not to master a new skill, expand your knowledge, or eventually boost your career.

32 PR Tools & Strategies to Master Public Relations
32 PR Tools & Strategies to Master Public Relations

I bet you can find one that is useful for you and your organization.

My Apps: The Apps Marketers and Writers Rely on in Their Morning Routines
My Apps: The Apps Marketers and Writers Rely on in Their Morning Routines

What would you add?

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
PS: If you want to subscribe to this email please go here > http://eepurl.com/QhMGP

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