On a staycation in Washington, DC we discovered this new museum on the National Mall. Any idea what this new museum is called? Email me!
Hi:
I’m still “off the grid” for a few more weeks until the Fall rush starts, school resumes, and I get back to teaching at George Mason University where I teach marketing.
I have been reading and thinking however.
One article that jumped out this past few weeks was on how companies are using data and their customers for advocacy and activism. Read the New York Times article I have for you on how Uber is doing just that.
The implications for the increased power of for profit companies (beyond their obvious power with money and market position) are profound.
What I have for you:
What if you stopped publishing new content and started to re-publish and curate some of your best content from the past? This is exactly what Buffer did and they have some great results from their experiment.
A video on shade balls in CA. Really.
Some ideas and resources.
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From Buffer: How taking a break from publishing to your blog led to some great findings with blog strategies and repurposing. Learn our top tips and what worked best.
Probably one of the most interesting environmental stories of the month in which LA is spending millions on shade balls to help save water during the drought.
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