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Why No One Cares About Your Facebook Page Part 2

Why No One Cares About Your Facebook Page Part 2

Issue #81

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One of the top facebook posts over Thanksgiving for my clients.

Hi:

I love to “win” a holiday for my clients on social media. Winning defined as some of the most shared and most engaged pieces of content in a particular category using Crowdtangle. Over Thanksgiving one of my clients, Moms Clean Air Force, had 3 of the top 10 posts in the climate change category on facebook. Last year (2014) Moms Clean Air Force had 3 of the top 25 posts for the year, including the #1 post (across progressive non profit organizations worldwide). (Yes, I love facebook and winning :))

No One Cares About Your Facebook Page (and neither should you!)

This week I’m re-visiting one of my most successful posts in 2014 where I wrote why organizations must stop obessing what their facebook page looks like.

What should you be doing? Instead, you need to be focussed on posting content that YOUR audience will engage with in THEIR facebook news feed.

Why? YOUR customers, members, donors, prospects, will rarely, if ever, type in your facebook page URL and spend more than 10 seconds looking at your pretty graphics and images.

YOUR customers will see your content in THEIR newsfeed (but only if you share content worth reading, sharing, liking and commenting on).

Next week? Predictions for digital and social media for 2016!.

What I have for you:

  • Some helpful posts on what is working on facebook and twitter.
  • Video: Two videos ! 1) My favorite funny video family has done it again! 2) The top 20 viral video ads from this year!
  • Resources: Want to know how many people use a social media network? Here is a resource!

Hey, are you and I connected on Linkedin? Click on the icon below and send me an invitation!

Best,

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
PPS: Please share this with your friends if you think it would be helpful ! Sign up link here

What I’m Reading

How online activist groups are raising millions to keep corporations in line
How online activist groups are raising millions to keep corporations in line

Online advocacy networks are using crowdfunding to put immense pressure on misbehaving corporations — and it’s working.

 

Top 10 Video Creators In October: BuzzFeed Tasty Ranks No. 1 With 1.1 Billion Video Views
Top 10 Video Creators In October: BuzzFeed Tasty Ranks No. 1 With 1.1 Billion Video Views

BuzzFeed Tasty, the creator behind snack-sized food and recipe videos, outranked both BuzzFeed Video and BuzzFeed Food.

3rd Party Facebook Publishing Tools Aren't Penalized: Debunking An Age Old Social Media Myth - The Buffer Blog
3rd Party Facebook Publishing Tools Aren’t Penalized: Debunking An Age Old Social Media Myth – The Buffer Blog

Data on if posting via a third party tool on facebook has a negative impact. It does not!

 

The Biggest Twitter Publishers Of October 2015 | The Whip
The Biggest Twitter Publishers Of October 2015 | The Whip

We return with a ranking of the most visible publishers on Twitter in October 2015, rankings the top 25 most tweeted sites of the month.

Three Stories Perfectly Presented For Social Media | The Whip
Three Stories Perfectly Presented For Social Media | The Whip

We look at three good examples of stories that hit the three goals of engagement, presentation for social media, and targeted content.

Video

Ultimate Thanksgiving Mashup: Hello, Hotline Bling, and Nae Nae, Holderness Family Style - YouTube
Ultimate Thanksgiving Mashup: Hello, Hotline Bling, and Nae Nae, Holderness Family Style – YouTube

The Holderness Family creates original music, parodies, and Vlogs to poke fun of themselves and celebrate the absurdity in circumstances most families face.

 

The 20 Most Viral Ads of 2015 | Adweek
The 20 Most Viral Ads of 2015 | Adweek

Creatives, despair! With just six weeks left in 2015, the most shared ad of the year contains nothing but found footage, according to new data from Unruly—hilarious and adorable found footage, but found footage nonetheless.But maybe that’s OK. The spot, “Friends Furever” for Google’s Android, caused a bit of consternation at first over at Droga5—the agency that created it, and which is known for creating some of the industry’s most original advertising, not just slapping together funny clips it finds on the Internet.

Resources and Tools

How Many People use Facebook, Pinterest, Twitter, Gmail and 1000 of the Top Social Media and Digital Services (November 2015)
How Many People use Facebook, Pinterest, Twitter, Gmail and 1000 of the Top Social Media and Digital Services (November 2015)

Updated for October 2015. The most comprehensive and up-to-date list of how many people use the top social media, apps and tools from around the world.

 

7 Tools for Making an Infographic in an Afternoon
7 Tools for Making an Infographic in an Afternoon

A quick overview of the best (free) infographic makers and how to quickly build a beautiful infographic – design skills or not.

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
PS: If you want to subscribe to this email please go here > http://eepurl.com/QhMGP

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