Buffer, my overall favorite social media management application.
I often get this question from clients and colleagues: What is the one tool you cannot live without?
PART 2: Social Network Management Tools
There is not ONE tool or application I cannot live without IN GENERAL, but there are tools that I cannot live without in categories of work. This week I’ll focus on the category of “social network management“. Tools that help you manage posting and scheduling content to multiple social networks from one interface. Next week? Content analysis tools to make sure you are on top of what content is trending in your category. What articles about climate change are people reading right NOW?
This tool category has a bunch of possible applications that you could use, many that are sold primarily to large companies with a great deal of money to spend. I don’t have that kind of money, so my choices move to Buffer vs. Hootsuite. Both give small organizations great value for money, but Buffer wins because it is simply more “fun” and “easy” to use.
So What? Why Should I Care? Buffer allows my team to manage Facebook, Twitter, Linkedin, Google Plus, etc.. all from one fun and easy to use interface. Hootsuite does the same thing, but it is just not as “fun” and “easy” to use as Buffer. Ease of use makes a difference !
When you only have minutes in the day to manage multiple social media accounts, being able to so from one FUN application is a great time saver.
Bonus? They have one of the best social media blogs on earth. Make sure you subscribe !
What I have for you:
The Future of News from the New York Times: Virtual Reality for the public. Really. I have not been so blown away by a new storytelling format in a long long time. Download the app and immerse yourself in virtual reality stories that will transport you to the frontlines of war.
Video: 350’s recap of how the environmental movement defeated the Keystone pipeline.