*President Obama and Jerry Seinfeld in the latest episode of Comedians In Cars Getting Coffee *
Hi:
Happy New Year and all the best to an amazing 2016 ! Some thoughts about entertainment, technology and TV for 2016.
One trend that is here to stay is the use of multiple screens and platforms to watch entertainment and consume news and media. Everyone is now watching TV while using their Smart Phones and even their laptops. TV shows have #Hashtags and TV stars are tweeting.
At the same time, the number of people cutting the cable cord is accelerating faster and faster. Disney spent billions for TV rights to football and that is looking like a very very bad investment. Why? The subscription fees from cable subscribers and ESPN (which they own) are falling fast.
Personally, we cut the cord about 4 years ago. My family gets all our entertainment via OTA (over the air) free HD TV and streaming from Netflix, Hulu and Amazon on our incredible Roku box.
Have you cut the cord?
This all means that the war for YOUR attention continues to become fragmented and the ability for advertisers to reach audiences much much more difficult. No longer do we have appointment TV where the entire country watches one show (Think Dallas or MASH) and then talks about it the next day at work.
Instead we are all time shifting our “TV” entertainment to Roku, TIVO, TV, Smartphones, Laptops, etc… we now “binge watch” shows in a weekend and we “cheat” on our partners by watching shows ahead of them!
One example is the video I have for you this week. The latest installment of the Jerry Seinfeld webshow “Comedians In Cars Getting Coffee” where Jerry interviews President Obama. What a “get” ! Watch it and I’m sure that you will learn more about the President from this show with a comedian than with a traditional network news anchor.
What I have for you:
What I’m Reading: Data on how Americans are cutting the cord; Why being an optimist is not necessarily a good thing; The year in social by my favorite tool, Crowdtangle; Why the Snapchat CEO is the ad man of the year.
Video: President Obama and Jerry Seinfeld in the latest episode of Comedians In Cars Getting Coffee.
Resources: Snapchat for business; Busting myths; 10 things I learned while doing facebook ads; From Buffer: What 1m tweets told us about how to tweet.
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A growing percentage of American households are cutting the cable TV cord each year, according to eMarketer’s first forecast for the pay TV market. In 2015, 4.9 million US households will unsubscribe from traditional pay TV services, a jump of 10.9% over last year.
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The Twitter data behind how to tweet successfully: We looked at 1 million tweets to learn the lengths, media, hashtags, and more that lead to engagement.
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