Obama and Seinfeld and Cord Cutters (cable TV) Accelerate Faster Than Expected

Posted by Shaun Dakin on January 4, 2016 in Digital Strategy, News with 0 comments

Issue #85

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*President Obama and Jerry Seinfeld in the latest episode of Comedians In Cars Getting Coffee *

Hi:

Happy New Year and all the best to an amazing 2016 ! Some thoughts about entertainment, technology and TV for 2016.

One trend that is here to stay is the use of multiple screens and platforms to watch entertainment and consume news and media. Everyone is now watching TV while using their Smart Phones and even their laptops. TV shows have #Hashtags and TV stars are tweeting.

At the same time, the number of people cutting the cable cord is accelerating faster and faster. Disney spent billions for TV rights to football and that is looking like a very very bad investment. Why? The subscription fees from cable subscribers and ESPN (which they own) are falling fast.

Personally, we cut the cord about 4 years ago. My family gets all our entertainment via OTA (over the air) free HD TV and streaming from Netflix, Hulu and Amazon on our incredible Roku box.

Have you cut the cord?

This all means that the war for YOUR attention continues to become fragmented and the ability for advertisers to reach audiences much much more difficult. No longer do we have appointment TV where the entire country watches one show (Think Dallas or MASH) and then talks about it the next day at work.

Instead we are all time shifting our “TV” entertainment to Roku, TIVO, TV, Smartphones, Laptops, etc… we now “binge watch” shows in a weekend and we “cheat” on our partners by watching shows ahead of them!

One example is the video I have for you this week. The latest installment of the Jerry Seinfeld webshow “Comedians In Cars Getting Coffee” where Jerry interviews President Obama. What a “get” ! Watch it and I’m sure that you will learn more about the President from this show with a comedian than with a traditional network news anchor.

What I have for you:

What I’m Reading: Data on how Americans are cutting the cord; Why being an optimist is not necessarily a good thing; The year in social by my favorite tool, Crowdtangle; Why the Snapchat CEO is the ad man of the year.
Video: President Obama and Jerry Seinfeld in the latest episode of Comedians In Cars Getting Coffee.
Resources: Snapchat for business; Busting myths; 10 things I learned while doing facebook ads; From Buffer: What 1m tweets told us about how to tweet.

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Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
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What I’m Reading

Americans Cutting the Cable TV Cord at Increasing Pace – eMarketer

A growing percentage of American households are cutting the cable TV cord each year, according to eMarketer’s first forecast for the pay TV market. In 2015, 4.9 million US households will unsubscribe from traditional pay TV services, a jump of 10.9% over last year.

Researchers have found a really good reason not to be an optimist – The Washington Post

Optimism isn’t merely unhelpful at times—it can be pretty counterproductive.

The Year in Social by Crowdtangle

CrowdTangle takes a look at all the top posts for 2015 !

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year | Adweek

Are you paying attention to Snapchat? I am!

Video

President Barack Obama – Just Tell Him You’re the President – Episode – Comedians In Cars Getting Coffee by Jerry Seinfeld

For the premiere episode of Season 7, Jerry takes President Barack Obama for a spin in a 1963 Corvette Stingray Split Window Coupe but finds it hard to spirit the leader of the free world off the White House grounds.

Resources and Tools

Snapchat for Business: A Guide for Marketers : Social Media Examiner

Have you heard of Snapchat? Discover how to use Snapchat’s features to connect with your customers.

Busting Myths: A Practical Guide To Countering Science Denial | IFLScience

It should go without saying that science should dictate how we respond to science denial. So what does scientific research tell us? One effective way to reduce the influence of science denial is through “inoculation”: you can build resistance to misinformation by exposing people to a weak form of the misinformation.

10 Things I’ve Learned While Learning Facebook Ads – Moz

Kane Jamison is convinced Facebook Ads are one of the most powerful tools that we currently have as digital marketers, and he’s going to share the 10 biggest hurdles that have caught him off guard since he started using Facebook Ads — all in the name of helping you avoid some of the same mistakes.

What 1M Tweets Taught Us About How to Tweet Successfully

The Twitter data behind how to tweet successfully: We looked at 1 million tweets to learn the lengths, media, hashtags, and more that lead to engagement.

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
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