Nothing Beats Real Life Experiences For Your Customers

Posted by Shaun Dakin on April 20, 2015 in Digital Strategy, Newsletter with 0 comments

A 5th grade class meets a real life actor in Williamsburg, VA

Good morning !

I do a lot of thinking in my job about how to connect the digital world of likes, comments, shares, and petition signing into real life action and results. After all, all the likes in the world do not count for much if your fans don’t take action (petitions, calls to congress, sales, etc…).

I was reminded of how important touching, seeing, and experiencing things in real life are as I was lucky enough to be a 5th grade chaperone for my son’s class trip to Williamsburg, Virginia. Williamsburg is an amazing place that is a real life replica of life in colonial times. Actors represent the people who lived there and the guests (you and I) interact with them in real time.

What real life experiences does your organization create for your customers / members / donors ? How can they experience “saving” the world? Or, how can they experience buying your next great product?

For every photo of an experience, the actual experience IRL (in real life) is worth a whole lot more !

Best,

Shaun Dakin – Dakin Associates

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Interesting Stuff I’m Reading That You Should As Well !

There’s never been a safer time to be a kid in America – The Washington Post

With all the headlines of guns, violence, and ISIS it is good to be reminded that our kids live in a much safer world than the one we grew up in (in the USA).

DATA > 6 Takeaways from Pew’s Social Media Survey on Teens.

Facebook is fine and gender/income plays a large role in social behavior for teens.

There Is No More Social Media — Just Advertising | DigitalNext – Advertising Age

Social media marketing is now advertising, Mike Proulx writes. Here are five strategies for brands in the era of #NotReally social media marketing.

The Internet in Real-Time

Really cool !

An interactive visualization showing the real-time growth of the internet.

For Lucasfilm, the Way of Its Force Lies in Its ‘Star Wars’ Fans – NYTimes.com

At a time when creating fan communities has become crucial to the success of all kinds of movies, Lucasfilm remains the most skilled at this art.

Why I don’t want to get coffee with you – Business Insider

I don’t have the time to just “have coffee.”

After The Shooting, Student Journalists At UNC Chapel Hill Picked Up Where The Media Left Off – MTV

Student journalists at the University of North Carolina Chapel Hill created an interactive project focusing on the conversations mainstream media overlooked in the Chapel Hill shooting.

Pentagram Designs Climate Change Posters Made Completely Out of Emojis | Adweek

Emojis are everywhere these days—even printed on posters at an environmental rally. The popular social-media symbols found their way onto protest signs (made of what isn’t clear) at the recent People’s Climate March in London, thanks to design firm Pentagram, which created and handed out the placards.

Videos That Are Awesome

Star Wars: The Force Awakens Official Teaser #2 – YouTube

Get your first look at the new Star Wars: The Force Awakens teaser #2!

35 million views.

Resources and Tools To Make Your Job Easier

How to Control Access to Your Social Media Accounts | Social Media Examiner

Want to know how to control access and remove an employee’s access? In this article you’ll find out how to remove admins from your social media accounts.

Create your own Hillary Clinton slogan, using her ‘H’ typeface! – The Washington Post

This is an important addition to 2016.

20 Sites With Free Images for Your Blog or Social Media Posts

A list of handy resources for making your blog or Twitter feed look great, at absolutely no cost.

14 ways to dramatically improve your Facebook ad campaign

Fourteen entrepreneurs share quick and easy ways to supercharge a Facebook ad campaign.

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
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