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How Buzzsumo Helps You Win The Content Race

How Buzzsumo Helps You Win The Content Race

Issue #79

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Buzzsumo, my overall favorite content analysis and curation tool

Hi:

Thoughts and prayers for the people of Paris.

I often get this question from clients and colleagues: What is the one tool you cannot live without?

PART 3: Content Analysis and Curation Tools

This week I’m writing about “Content Analysis and Curation” tools. Tools that help you understand what content is working across the internet for the audience(s) that you and your organization care about. So what if One Direction is trending on twitter right now. Do you sell One Direction t-shirts? Probably not. But what if you knew, right now, what was trending for “climate change” in the USA? Would that help you if you were working on climate change issues?. You bet!

Next week? Marketing and Social Media Automation tools. Yes, you read that right. There are many tools out there to automate forms of marketing and social media that when done right, are lifesavers for small organizations with little resources.

BuzzSumo

BuzzSumo is a paid tool ($$) that allows you to see what is trending over specific time periods, for specific keywords, in specific regions of the world across all media. It also allows you to look at a single domain name (say the New York Times) and understand what is being shared there as well. It then lets me see who is sharing a specific article on twitter.

So What? Why Should I Care? Some questions you may have!

1) What is the top shared content on MY website? Over the past day, week, month, year?
2) What is the top shared content across the world on the issues that I care about? Who is sharing that content?
3) Who should I approach to develop relationships with? Who are the influential people in my category?
4) Who should I thank for sharing my content? Who is sharing my content?

What I have for you:

  • 50% of Content Gets 8 Shares Or Less: Why Content Fails And How To Fix It This should wake you up!
  • Video: Puppy Swarms. #JustSaying #cute
  • Resources: Guide to social media hashtags, content marketing, and how to write a killer headline.

Hey, are you and I connected on Linkedin? Click on the icon below and send me an invitation!

Best,

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
PPS: Please share this with your friends if you think it would be helpful ! Sign up link here

What I’m Reading

BuzzSumo: Find the Most Shared Content and Key Influencers
BuzzSumo: Find the Most Shared Content and Key Influencers

BuzzSumo: Find the Most Shared Content and Key Influencers.

 

50% of Content Gets 8 Shares Or Less: Why Content Fails And How To Fix It
50% of Content Gets 8 Shares Or Less: Why Content Fails And How To Fix It

What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.”

The Decay of Twitter - The Atlantic
The Decay of Twitter – The Atlantic

The social network fundamentally changed in early 2014. And that’s causing big problems for the company.

 

Social Media Marketing: You Get What You Pay For
Social Media Marketing: You Get What You Pay For

Social media marketing can boost your bottom line if you know what you’re doing, and what your community wants. Here’s how.

Video

Cute Puppy Swarms Mashup - YouTube
Cute Puppy Swarms Mashup – YouTube

I can’t get enough of this!

Resources and Tools

The Ultimate Guide to Social Media Hashtags
The Ultimate Guide to Social Media Hashtags

Want to make sure your hashtag game is on point? Then check out these tips on social media hashtags.

 

How To Create An Audience That Promotes Your Content For You | @contentmrktrapp
How To Create An Audience That Promotes Your Content For You | @contentmrktrapp

You can work your (you know what off) promoting your content to your audience, but you’re going to be pretty tired at the end of the day. Content promotion should be exponential, something that others help you with and carry far beyond your own reach.

How to Write a Headline People Will Want to Click [Infographic]
How to Write a Headline People Will Want to Click [Infographic]

Learn how to cut through the clutter by writing better headlines.

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
PS: If you want to subscribe to this email please go here > http://eepurl.com/QhMGP

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