A personal note of thanks to President Obama this week for doing all that he can to stop gun violence in America. I was honored to be invited to the White House for an off the record meeting with Valerie Jarrett, Senior Advisor to President Barack Obama, this past Tuesday evening.
This Week
Video is the future. The future is now… and facebook native video is giving YouTube a run for their money.
A number of headlines got my attention this week and they were all about video.
First we learned that one of the fastest growing media sites in history is laying off 14 staff in order to focus on video (UpWorthy). Then we learned that the Huffington Post is shuttering the “Live” division and Yahoo shut down their video division called “Screen”.
Personally I think these organizations have done the right thing and it is a siren that the live streaming platforms like Periscope don’t have much of a future. What does have a future are organizations creating video and then optimizing it for the platform that they share that video on. This means that you can no longer produce one video and then share it on multiple platforms. Instead you will need to create videos specifically for YouTube, Facebook, Twitter, etc… each one requiring specific editing FOR THAT PLATFORM.
What are you doing with video, particularly facebook native video?
What I have for you:
What I’m Reading: Upworthy’s pivot to video and the Huffington Post’s live video operation shut down; Why users stop watching video online; The Phablet era (Phone and Tablet combined); and how the Facebook algorithm works.
Video: The keynote for CES on the future of computing by the Intel CEO. Some pretty amazing concepts.
Resources: The latest op-ed editor contact information; Social media predictions and twitter tips from one of my favorite social media tool companies, Union Metrics.
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Many brands prefer to upload their videos directly to Facebook, according to research from quintly. YouTube videos only make up roughly one-quarter of all videos posted by brands on the social network.
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether, according to December 2015 research.
Amazing resource for anyone writing and pitching op-eds. Find up-to-date contact information for the op-ed and letters editors at the nation’s top media outlets.
General Twitter tips Some of our go-to best practices: Hashtags: Twitter hashtag best practices and a related update in Quick tip for hashtags.
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