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Facebook’s native video is the future and it is here now

Facebook’s native video is the future and it is here now

Issue #86

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Facebook native video is crushing it

Hi:

A personal note of thanks to President Obama this week for doing all that he can to stop gun violence in America. I was honored to be invited to the White House for an off the record meeting with Valerie Jarrett, Senior Advisor to President Barack Obama, this past Tuesday evening.

This Week

Video is the future. The future is now… and facebook native video is giving YouTube a run for their money.

A number of headlines got my attention this week and they were all about video.

First we learned that one of the fastest growing media sites in history is laying off 14 staff in order to focus on video (UpWorthy). Then we learned that the Huffington Post is shuttering the “Live” division and Yahoo shut down their video division called “Screen”.

Personally I think these organizations have done the right thing and it is a siren that the live streaming platforms like Periscope don’t have much of a future. What does have a future are organizations creating video and then optimizing it for the platform that they share that video on. This means that you can no longer produce one video and then share it on multiple platforms. Instead you will need to create videos specifically for YouTube, Facebook, Twitter, etc… each one requiring specific editing FOR THAT PLATFORM.

What are you doing with video, particularly facebook native video?

What I have for you:

  • What I’m Reading: Upworthy’s pivot to video and the Huffington Post’s live video operation shut down; Why users stop watching video online; The Phablet era (Phone and Tablet combined); and how the Facebook algorithm works.
  • Video: The keynote for CES on the future of computing by the Intel CEO. Some pretty amazing concepts.
  • Resources: The latest op-ed editor contact information; Social media predictions and twitter tips from one of my favorite social media tool companies, Union Metrics.

Hey, are you and I connected on Linkedin? Click on the icon below and send me an invitation!

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
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What I’m Reading

Upworthy changes course; lays off 14 to focus resources on video | POLITICO
Upworthy changes course; lays off 14 to focus resources on video | POLITICO

Layoffs affect intel, product development, editorial departments

 

Huffington Post overhauls video operation
Huffington Post overhauls video operation

The Huffington Post launched its own live-streaming channel in 2012, but Arianna Huffington says that people consume video differently now.

Brands Prefer Facebook Native Videos - eMarketer
Brands Prefer Facebook Native Videos – eMarketer

Many brands prefer to upload their videos directly to Facebook, according to research from quintly. YouTube videos only make up roughly one-quarter of all videos posted by brands on the social network.

 

Why Internet Users Abandon Digital Videos - eMarketer
Why Internet Users Abandon Digital Videos – eMarketer

Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether, according to December 2015 research.

The Phablet Era – AVC
The Phablet Era – AVC

The Phablet Era – AVC

 

How Facebook’s news feed algorithm works.
How Facebook’s news feed algorithm works.

Every time you open Facebook, one of the world’s most influential, controversial, and misunderstood algorithms springs into action.

Video

Brian Krzanich, Intel – Keynote 2016 - YouTube
Brian Krzanich, Intel – Keynote 2016 – YouTube

Brian M. Krzanich chief executive officer of Intel Corporation at the CES show in Las Vegas.

Resources and Tools

Opinion Page Yellow Pages | M+R
Opinion Page Yellow Pages | M+R

Amazing resource for anyone writing and pitching op-eds. Find up-to-date contact information for the op-ed and letters editors at the nation’s top media outlets.

 

Social media marketing predictions for 2016 by Union Metrics
Social media marketing predictions for 2016 by Union Metrics

Great ideas !

Twitter tips and best practices by Union Metrics
Twitter tips and best practices by Union Metrics

General Twitter tips Some of our go-to best practices: Hashtags: Twitter hashtag best practices and a related update in Quick tip for hashtags.

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
PS: If you want to subscribe to this email please go here > http://eepurl.com/QhMGP

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