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Southwest Airlines Social Media PR Disaster – What Would You Do?

Southwest Airlines Social Media PR Disaster – What Would You Do?

This past week Southwest Airlines experienced how one single customer with one single tweet and one single employee can result in a Public Relations disaster. The story: Duff Watson, a Father from MN, was kicked off a Southwest airlines flight after he sent a tweet that called out a specific gate agent by name. I’m […]

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Why nobody cares about your Facebook page (and why you shouldn’t either)

Why nobody cares about your Facebook page (and why you shouldn’t either)

Many organizations and brands spend a lot of time obsessing over their homepages, their landing pages, and their check out or donation pages.   Thousands of dollars is spent on usability testing, focus groups, designers, committee meetings, and testing testing testing. Awesome. Do that.  All of that.   Your organization’s website is your welcome page […]

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