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Archive for April, 2018

Starbucks CEO Does The Right Thing, Thanks Dakin Associates For The Idea

Starbucks CEO Does The Right Thing, Thanks Dakin Associates For The Idea

Issue #168 View in your browser   Hi, Social media was responsible for one single incident at one of 8,000 Starbucks stores to make a single interaction the most essential story in America (other than Trump). As I wrote last week, a single twitter video by one Starbucks customer using their smartphone turned 8,000 Starbucks […]

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Could Starbucks Have Done A Better Job Responding To The Philly Viral Video?

Could Starbucks Have Done A Better Job Responding To The Philly Viral Video?

Issue #167 View in your browser   Hi, Each time the narrative starts again that social media may be on the wane, a single person with a smartphone takes a video that blows that storyline away. This week, Starbucks is on the receiving end of the power of a single individual with a phone. (If […]

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