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Archive for April, 2017

Are Stories the Future of Social Media?

Are Stories the Future of Social Media?

Issue #145 View in your browser   Screenshot:   Facebook Stories videoHi, At the start of the semester, I polled my students (I teach internet marketing at George Mason University) on what is the first social media app they wake up to each morning. Almost 100% of them said Snapchat.Anyone who uses Snapchat on a […]

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What United Airlines Should Have Done Immediately

What United Airlines Should Have Done Immediately

Issue #144 View in your browser   Screen shot: Jimmy Kimmel does a United Airlines prank TV AD.  Watch below.Hi, This past week Pepsi was probably the happiest company on Earth as United Airlines stole the spotlight from what was a massive marketing failure by Pepsi (remember the fake protest ad?). Smartphones have given every […]

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