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Month: April 2017

facebook / Innovation / Social Media

Are Stories the Future of Social Media?

Issue #145 View in your browser   Screenshot:   Facebook Stories videoHi, At the start of the semester, I polled my students (I teach internet marketing at George Mason University) …

Activism / facebook / Social Media

What United Airlines Should Have Done Immediately

Issue #144 View in your browser   Screen shot: Jimmy Kimmel does a United Airlines prank TV AD.  Watch below.Hi, This past week Pepsi was probably the happiest company on …

Social Media

The Best April Fools’ Day Pranks By Brands for 2017

Issue #143 View in your browser   Oreos!Hi, April Fools’ (AF) day is a minefield for brands and organizations.   Unless you are very sure of your brand, your customers, …

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