Archive for April, 2017
Issue #145 View in your browser Screenshot: Facebook Stories videoHi, At the start of the semester, I polled my students (I teach internet marketing at George Mason University) on what is the first social media app they wake up to each morning. Almost 100% of them said Snapchat.Anyone who uses Snapchat on a […]
Continue Reading
Issue #144 View in your browser Screen shot: Jimmy Kimmel does a United Airlines prank TV AD. Watch below.Hi, This past week Pepsi was probably the happiest company on Earth as United Airlines stole the spotlight from what was a massive marketing failure by Pepsi (remember the fake protest ad?). Smartphones have given every […]
Continue Reading
Issue #143 View in your browser Oreos!Hi, April Fools’ (AF) day is a minefield for brands and organizations. Unless you are very sure of your brand, your customers, and your ad agency, it is best to forget about the entire day. That being said, I love playing AF pranks on my friends (posting […]
Continue Reading