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Archive for December, 2016

Trump won with a great story, so did the NRA

Trump won with a great story, so did the NRA

Issue #129 View in your browser   (Disney is one of the greatest storytelling organizations in history)Hi, Summary: TL;DR:  The candidate (brand/organization) with the most compelling story wins.   While true, creating a story that wins is the most difficult thing for any organization to accomplish. Articles I’ve shared: To read:  How to be a […]

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How Instant Pot Won Thanksgiving via Word of Mouth Marketing

How Instant Pot Won Thanksgiving via Word of Mouth Marketing

Issue #128 View in your browser   Hi, Summary: TL;DR:  This holiday season I’ve been reminded again and again how important word of mouth (WoM) marketing is, particularly for those organizations that are not named “Coke” or “Apple.”   How can you use WoM to win (assuming that you are not working for Coke)? Articles […]

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