Trump won with a great story, so did the NRA
Issue #129 View in your browser (Disney is one of the greatest storytelling organizations in history)Hi, Summary: TL;DR: The candidate (brand/organization) with the most compelling story wins. While …
How Instant Pot Won Thanksgiving via Word of Mouth Marketing
Issue #128 View in your browser Hi, Summary: TL;DR: This holiday season I’ve been reminded again and again how important word of mouth (WoM) marketing is, particularly for those …