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2016 Social Media and Digital Predictions

2016 Social Media and Digital Predictions

Issue #82

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Clifford. Photo taken with a Samsung Note 5. I don’t know about you, but we never have a separate camera any longer. Smartphone cameras have become so good, there is no need to carry one around!

Hi:

2016 Predictions for Digital and Social Media: The more things change, the more things stay the same.

I’ve been working in the digital space ever since I wrote one of the first books on the World Wide Web (remember that!?) in 1995 when still a student at Thunderbird (MBA) and then joining the newly created FedEx e Commerce division in 1996 (have you traked a package online? I was part of the team that launched that.)

A lot has changed, but many of the fundamentals have not.

  • EVERYONE has a voice: Or, Conversation Vs. Advertising. From the beginning the promise of the internet was giving power to the people. No longer would customers or members be content with 1 way communications from “on high”. The internet was going to allow EVERYONE to have a voice. In 2016 this will continue to be the case, particularly as we see the 2016 Presidential campaigns unfold. How can you include your customers, members, donors, or prospects in THE conversation? (HINT: It may not be the conversation you want to have.)
  • Content remains King: While anyone can publish anything, not everyone will read everything. Those that can create original content that people want (think Adele and Star Wars) will continue to win. Those that can curate the best content from around the world, will win as well (think Buzzfeed and Brain Pickings.)
  • WIIFM: No one really cares what you have to say, unless you can make it useful and relevant to them. Stories about how you were at the White House and met the President or photos of you with a famous person don’t really matter much. YOU may think that being at the White House is a great thing (it was for YOU) but for your customers or members you must tell a story about how meeting the President (or some famous person) impacts THEM. WIIFM? What’s In It For Me? Tell me why I should care or I’ll hide, delete or simply won’t open that email.

Next week? Who knows! Email me and ask me a question and I may write about it!.

What I have for you:

  • Brandalism hijacked corporate ads for the Paris Climate talks and became one of the most talked about news items in the past week.
  • Video: Two of the most viral videos of the week ! 1) A heartwarming Grocery ad from the UK. 2) The weirdest Grocery ad ever?
  • Resources: How to launch a product and Instagram tips!

Hey, are you and I connected on Linkedin? Click on the icon below and send me an invitation!

Best,

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
PPS: Please share this with your friends if you think it would be helpful ! Sign up link here

What I’m Reading

600 Fake Outdoor Ads in Paris Blast Corporate Sponsors of the COP21 Climate Talks | Adweek
600 Fake Outdoor Ads in Paris Blast Corporate Sponsors of the COP21 Climate Talks | Adweek

Kust in time for the COP21 Climate Conference, an organization called Brandalism has hijacked over 600 outdoor ad spaces in the city, replacing them with climate change-related art.

 

CMO.com’s 12 Best ‘Brand Moments’ Of 2015
CMO.com’s 12 Best ‘Brand Moments’ Of 2015

CMO.com’s 12 Best ‘Brand Moments’ Of 2015

Business - Ever Heard of Giving Tuesday? 87% of Americans Haven’t
Business – Ever Heard of Giving Tuesday? 87% of Americans Haven’t

Did you participate in Giving Tuesday?

 

Tinned food donations reduce parking fines | Springwise
Tinned food donations reduce parking fines | Springwise

The Food For Fines scheme enables Lexington residents to trade cans of food for a reduction on their unpaid parking ticket fine.

Video

Sainsbury’s OFFICIAL Christmas Advert 2015 – Mog’s Christmas Calamity - YouTube
Sainsbury’s OFFICIAL Christmas Advert 2015 – Mog’s Christmas Calamity – YouTube

Presenting the new Sainsbury’s Christmas Advert. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family.

 

See the Dark and Controversial Christmas Ad From Germany That Has Everyone Talking | Adweek
See the Dark and Controversial Christmas Ad From Germany That Has Everyone Talking | Adweek

Here’s a candidate for either the saddest, or the most ridiculous, Christmas ad of 2015.

Resources and Tools

How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]
How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]

Check out this product launch checklist, which covers everything from customer research to the launch date itself.

 

How To Go Viral: Lessons From The Most Shared Content of 2015
How To Go Viral: Lessons From The Most Shared Content of 2015

What content were you reading this year? Did it include some of the most shared articles of 2015? Why does certain content get shared so much and go viral?

Top Instagram tips for better engagement at The Union Metrics Blog
Top Instagram tips for better engagement at The Union Metrics Blog

Thoughts on social media analytics from Union Metrics.

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
PS: If you want to subscribe to this email please go here > http://eepurl.com/QhMGP

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