Clifford. Photo taken with a Samsung Note 5. I don’t know about you, but we never have a separate camera any longer. Smartphone cameras have become so good, there is no need to carry one around!
Hi:
2016 Predictions for Digital and Social Media: The more things change, the more things stay the same.
I’ve been working in the digital space ever since I wrote one of the first books on the World Wide Web (remember that!?) in 1995 when still a student at Thunderbird (MBA) and then joining the newly created FedEx e Commerce division in 1996 (have you traked a package online? I was part of the team that launched that.)
A lot has changed, but many of the fundamentals have not.
EVERYONE has a voice: Or, Conversation Vs. Advertising. From the beginning the promise of the internet was giving power to the people. No longer would customers or members be content with 1 way communications from “on high”. The internet was going to allow EVERYONE to have a voice. In 2016 this will continue to be the case, particularly as we see the 2016 Presidential campaigns unfold. How can you include your customers, members, donors, or prospects in THE conversation? (HINT: It may not be the conversation you want to have.)
Content remains King: While anyone can publish anything, not everyone will read everything. Those that can create original content that people want (think Adele and Star Wars) will continue to win. Those that can curate the best content from around the world, will win as well (think Buzzfeed and Brain Pickings.)
WIIFM: No one really cares what you have to say, unless you can make it useful and relevant to them. Stories about how you were at the White House and met the President or photos of you with a famous person don’t really matter much. YOU may think that being at the White House is a great thing (it was for YOU) but for your customers or members you must tell a story about how meeting the President (or some famous person) impacts THEM. WIIFM? What’s In It For Me? Tell me why I should care or I’ll hide, delete or simply won’t open that email.
Next week? Who knows! Email me and ask me a question and I may write about it!.
What I have for you:
Brandalism hijacked corporate ads for the Paris Climate talks and became one of the most talked about news items in the past week.
Video: Two of the most viral videos of the week ! 1) A heartwarming Grocery ad from the UK. 2) The weirdest Grocery ad ever?
Resources: How to launch a product and Instagram tips!
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Kust in time for the COP21 Climate Conference, an organization called Brandalism has hijacked over 600 outdoor ad spaces in the city, replacing them with climate change-related art.
What content were you reading this year? Did it include some of the most shared articles of 2015? Why does certain content get shared so much and go viral?
Thoughts on social media analytics from Union Metrics.
Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.
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