(From the week of 2.9 > 2.14 2015)
Some of my favorite clients are in the Environmental space.
I use a tool called CrowdTangle to understand what posts are “going viral” across the environmental movement. CrowdTangle allows me to see not just what is working for my clients, but what is working across any pre-defined list of facebook pages that I create.
In this case, I monitor about 30 of the top environmental groups in the USA. Here are the top 10 posts for the past week.
Observations on what is working:
- Keystone, Keystone Keystone (4 of the top 10 on Keystone)
- Animals, animals, animals (#1 about a dog)
- Fracking
1) Dog Escapes
Post by HuffPost Green.
2) Hiking Makes You Happy
Post by Sierra Club.
3) Support Obama and the Keystone Veto
4) 350 and Fracking Rally in CA
5) Hat Stealing Owl
Post by HuffPost Green.
6) NRDC and Obama on Keystone
7) Keystone
Post by NextGen Climate.
8) Support Obama and the Keystone Veto
9) Smile
10) Save the Monarch
Post by HuffPost Green.