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Will Facebook Save Old Media With Instant Articles?

Will Facebook Save Old Media With Instant Articles?

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Facebook’s new Instant Articles feature for publishers launched this week with the New York Times and National Geographic – and others

Hi:

Facebook and Instant Articles

According to my newsfeed this past week Facebook’s Instant Article feature is either further destroying the old publishing world OR it is offering an economic life boat to once great companies – like the New York Times.

My take is that this will be a good thing for those publishers that can take advantage of the technology and offer compelling content to facebook users. The fact is, the majority of Americans are now getting their news via their facebook newsfeed. If you are a publisher you need to figure out how to make money in this facebook world or you are toast.

What do you think will happen?

The coolest drone yet?

This week my facebook newsfeed was full of people sharing a new product called “Lily”. Lily is a drone that follows you, wherever you may be going.

That is particularly cool if you are skiing or doing any awesome outdoor sport.

This is another example of the “crowdfunding” business model. Lily is not actually selling the drone, yet. They are building hype and demand first and THEN using the pre-order funds to build the actual product.

Would you buy one?

Have a great week !

Best,

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
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What I’m Reading

Facebook Instant Articles, explained - Vox
Facebook Instant Articles, explained – Vox

Facebook says its new program will allow news articles to load faster. But critics see a threat to the future of journalism.

Here Are The Ad Types Facebook’s Instant Articles Will Allow - CMO Today - WSJ
Here Are The Ad Types Facebook’s Instant Articles Will Allow – CMO Today – WSJ

Facebook officially unveiled its Instant Articles product today, which allows publishers to host their content directly with the social network, and to sell and insert their own ads alongside it. Details are now emerging about how, exactly, advertising will be incorporated with that content.

Report: Facebook Pulls In 84% Of Social Shares For Publishers
Report: Facebook Pulls In 84% Of Social Shares For Publishers

Facebook has boosted its share of sharing activity by 11.9 percentage points in a year for sites on the ShareThis network.

ViralNova: New York’s Most Cynical Media Company -- NYMag
ViralNova: New York’s Most Cynical Media Company — NYMag

Unencumbered by so-called “journalistic ethics” and not beholden to institutional standards, ViralNova is free to pursue the types of “entertaining content” they excel at producing: material that is

Videos That Are Awesome?

The coolest drone ever? Introducing the Lily Camera - YouTube
The coolest drone ever? Introducing the Lily Camera – YouTube

Lily is the world’s first throw-and-shoot camera. It lets anyone create cinematic footage previously reserved for professional filmmakers.

Resources and Tools To Make Your Job Easier

What Makes A Good Data Visualization? | Information Is Beautiful
What Makes A Good Data Visualization? | Information Is Beautiful

What are the four elements necessary for a good data visualization? Information is Beautiful founder David McCandless shares his experience.

Master Guide: All Facebook Image Dimensions and Ad Specs [2015] - Jon Loomer Digital
Master Guide: All Facebook Image Dimensions and Ad Specs [2015] – Jon Loomer Digital

All Facebook image dimensions, post and ad specs and text character limits in one place. Reference this infographic or download the PDF for later!

Leverage These Four Types of Content To Grow Your Business Online
Leverage These Four Types of Content To Grow Your Business Online

Leverage These Four Types of Content To Grow Your Business Online

How to Create a Social Media Marketing Plan Social Media Examiner
How to Create a Social Media Marketing Plan Social Media Examiner

Do you want to make personal connections with your customers? This article shares how your social media marketing plan can improve your customer engagement.

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
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