Facebook’s new Instant Articles feature for publishers launched this week with the New York Times and National Geographic – and others
Facebook and Instant Articles
According to my newsfeed this past week Facebook’s Instant Article feature is either further destroying the old publishing world OR it is offering an economic life boat to once great companies – like the New York Times.
My take is that this will be a good thing for those publishers that can take advantage of the technology and offer compelling content to facebook users. The fact is, the majority of Americans are now getting their news via their facebook newsfeed. If you are a publisher you need to figure out how to make money in this facebook world or you are toast.
What do you think will happen?
The coolest drone yet?
This week my facebook newsfeed was full of people sharing a new product called “Lily”. Lily is a drone that follows you, wherever you may be going.
That is particularly cool if you are skiing or doing any awesome outdoor sport.
This is another example of the “crowdfunding” business model. Lily is not actually selling the drone, yet. They are building hype and demand first and THEN using the pre-order funds to build the actual product.
Facebook officially unveiled its Instant Articles product today, which allows publishers to host their content directly with the social network, and to sell and insert their own ads alongside it. Details are now emerging about how, exactly, advertising will be incorporated with that content.