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Why email remains king, now on mobile.

Why email remains king, now on mobile.

Issue #66

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Email, still “King”

Hi:

Every year some new technology (remember “Web 2.0”?) promises that it will be the next big thing and email will be dead.

And every year email keeps on clicking. Nothing, but nothing, seems to be able to kick email off the throne.

What has changed? The importance of designing your email for mobile. For the first time more people are reading their email on a mobile device.

What I have for you:

  • Some of the latest data on how to reach millennials. That would be through email!
  • The importance of mobile first email design.
  • Should you have an organization wide social media policy? A critical flow chart for your enjoyment.
  • Tools and resources to make you smarter. More on my favorite marketing automation tool: IFTTT.

Hey, are you and I connected on Linkedin? Click on the icon below and send me an invitation!

Best,

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
PPS: Please share this with your friends if you think it would be helpful ! Sign up link here

What I’m Reading

Want to Engage With Millennials? Don’t Forget to Email Them
Want to Engage With Millennials? Don’t Forget to Email Them

Want to Engage With Millennials? Don’t Forget to Email Them.

Email Is Eating Mobile | ClickZ
Email Is Eating Mobile | ClickZ

With more people reading emails on mobile devices than desktop, it’s imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value.

Does your organisation need a social media policy? | more like people
Does your organisation need a social media policy? | more like people

A simple flowchart tool to help your organisation decide if a social media policy is indeed right for you.

#MakeAChildCry Ads Remind Shocked Commuters That Sometimes Pain Means Love | Adweek
#MakeAChildCry Ads Remind Shocked Commuters That Sometimes Pain Means Love | Adweek

Recently, metro and subway riders throughout Western Europe looked up from their phones to find enormous close-up posters of toddlers whose expressions can only be described with words the Bible used for newbies to hell: There is much weeping and gnashing of teeth.

Video

Squarespace Captures Its Users' Businesses in Super Slow Motion in These Eye-Catching Ads | Adweek
Squarespace Captures Its Users’ Businesses in Super Slow Motion in These Eye-Catching Ads | Adweek

Beautiful design is at the heart of the Squarespace brand, and so its ads must have a high aesthetic value as well. For this latest round, the website maker again calls on ad agency SpecialGuest, which this time showed up with a Phantom Flex4K camera and a plan to really slow things down.

Resources and Tools

The Big List of IFTTT Recipes: 34 Hacks for Hardcore Social Media Productivity
The Big List of IFTTT Recipes: 34 Hacks for Hardcore Social Media Productivity

A deep dive into all the many ways to work smarter with IFTTT recipes for Twitter, Facebook, social media, productivity, and plain old fun.

9 Clever Ways to Automate Your Small Business with IFTTT — Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More by Shopify
9 Clever Ways to Automate Your Small Business with IFTTT — Ecommerce Marketing Blog – Ecommerce News, Online Store Tips & More by Shopify

IFTTT (If This, Then That) is a free online tool that automates actions between websites, apps, smartphones, gadgets and more.

4 Types Of Interactive Content That Drives Leads | Search Engine People
4 Types Of Interactive Content That Drives Leads | Search Engine People

4 Types Of Interactive Content That Drives Leads.

Twitter Tips for Beginners: Everything I Wish I Knew When I Started
Twitter Tips for Beginners: Everything I Wish I Knew When I Started

A collection of Twitter tips for beginners, including who to follow, how to engage, and many ways to make the most of your time.

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
PS: If you want to subscribe to this email please go here > http://eepurl.com/QhMGP

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