(NOTE: I decided to publish this newsletter on Monday evenings, rather than first thing Monday morning. Does this impact how you consume this newsletter?)
This week Meerkat, last year’s live video darling of the ultra hip SXSW conference, announced that it is pivoting to something new as Facebook has co-opted the feature.
Meanwhile, Facebook Live video continues to march forward and crush all that stands before it.
In fact, Facebook just announced that their Live Video feature, once only for celebrities, is now available to you and me.
Even more importantly? Facebook has made it clear that live video will be prioritized first in the newsfeed!
Are you using live video for your organizations? Let me know and I may feature you in a subsequent newsletter!
What I have for you:
What I’m Reading: How to use Facebook live; Why Facebook live is important; How to criticise with kindness; Google figures out what makes a high performing team.
Video: Very cool Reebok ad from Sweden.
Resources: How to share live video on facebook; 17 amazing Google tools you should probably use.
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Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner’s pace.
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