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The Top 10 Environmental Posts On Facebook (Week Ending 2/21/15)

The Top 10 Environmental Posts On Facebook (Week Ending 2/21/15)

(Week Ending 2/21/2015)

Here are the top 10 Environmental posts on Facebook in the past week using CrowdTangle (CT).   CrowdTangle is a paid tool that I use to monitor what is working on facebook across groups of like pages.  In this case about 38 of the leading US based environmental groups.    I personally care the most about “shares” so my CT settings are over weighted to shares vs likes and comments.

Observations on what is working:

  • Facebook Native Video –  If you want to share video on facebook, it is critical that you upload the video to facebook directly instead of posting a YouTube (or any other format) link.   Facebook is prioritizing “native” video over all other links.
  • Images, Photos – Good images.  Good images with text.
  • Stories of Hope –  The story of the Amazon tribe made the rounds across many environmental pages this week.

Tesla

TOP TEN:

1

2

3

4

5

6

7

8

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10

Explanation of the Scoring (Via ePolitics.com)

These posts don’t represent the most-viewed pieces of content on Facebook (since that would almost entirely end up being dominated by the same small handful of large-audience Pages over and over). Instead, we list the posts that performed the best (using shares as the primary metric) against the organization Page’s OWN average (hence the word “over-performing”). To build the list, we use CrowdTangle’s tracking system, which generates an average rate of growth for Pages over time (with at least 50 data points before a Page is scored).