The Single Most Important Facebook Strategy

Posted by Shaun Dakin on September 13, 2015 in facebook, Newsletter with 0 comments

Issue #70

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Facebook? Facebook!

Hi:

Facebook continues to remain the largest and most successful social media platform, at least in the USA. This means you must have a “facebook strategy” for your organization. Increasingly this also means that you also need to be allocating a part of your paid media (ad) budget to facebook.

What is the single most important thing that my organization can do to increase our success on facebook?

A: Stop talking about yourself. Stop posting photos of your CEO meeting some famous politician. Stop posting press releases. Stop posting white papers. Stop posting policy wonkery.

Social media is social. People (your customers and members) want to see baby photos, not your latest white paper or policy paper.

A: Video No longer is it enough to re post something from your YouTube channel. You now must upload your video directly to facebook AND you must be producing video specifically for the facebook newsfeed. This means adding text and making sure that people can understand the content without hearing a thing. Buzzfeed was the first to understand this.

NOTE: Last year Dakin Associates created three of the top 25 posts on facebook for progressive organizations including the number one post in the world. Click here to see these posts

What I have for you:

Some useful articles on facebook strategy.
A video selfie President Obama did on his trip to Alaska to showcase the impacts of climate change on the people who live there.
Some ideas and resources.

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Best,

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
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What I’m Reading

Vox: Stop worrying about the Facebook algorithm

Vox.com engagement editor Allison Rockey shared some of her tips at the News Impact Summit in London.

Why Upworthy Is Ditching Aggregation for Original Content—and Why Brands Should Too

Upworthy saw their organic engagement on facebook decrease rapidly and decided to invest more in original content. This is a good strategy if you are in the content business. If you are not, I still recommend a mix of both your content AND curated OPC (other people’s content).

Facebook will favor posts in News Feed based on time friends spend looking at them | The Verge

Facebook is about to get a much better idea of what you do and don’t like in your News Feed — even if you don’t click the like button.

Video

President Obama goes to Alaska “Let’s Go to Alaska!” – YouTube

The Obama social media and digital team continue to push the envelope when it comes to using every digital platform to get the President’s message to every possible audience.

Resources and Tools

Worst Client Comments Turned Into Posters | Bored Panda

“Frustrated by stupid client criticism, Irish graphic designers Mark Shanley and Paddy Treacy decided to turn their favorite worst feedback into posters. The guys worked together on so-called Sharp Suits series with a team of other ad creatives, designers, animators, directors, illustrators and more, who must’ve all appreciated a chance to let out some of their exasperation in a creative way.”

10 Easy-to-Use Tools for Creating Animated Images and Videos

Discover some tools to help you quickly and easily make animated videos and images.

15 New Social Media Templates to Save You Even More Time

An amazing list of social media templates for scheduling, organizing, analyzing, and sharing better and faster than ever before.

Your Actionable Usability Checklist: Usability Mistakes to Fix | Search Engine People

How is it possible that we are in the year 2015, and the same usability mistakes from 2007 are being seen?

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
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