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The Pope’s Most Important Communication Lesson

The Pope’s Most Important Communication Lesson

Issue #72

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Hi:

In case you were hiding under a rock this past week, the Pope visited the United States of America. It was a string of firsts: First time this Pope visited the USA, First time a Pope spoke to the US Congress, and the first time a Pope has been on twitter !

Personally I was able to see him live as he came out of the US Congress to speak, briefly, to the crowds on the West lawn of the US Capitol. I was there as part of the Moral Action on Climate Rally. It was a moment that I will never forget.

Did you know that the Pope has one of the largest twitter followings on the planet? With 23 million followers he is the most retweeted leader on earth.

Q: What, if anything, can the Pope teach us about communications?

  • A: It is not about you and your organization. It is about your followers and what they need to hear from you.

According to the Washington Post, the @Pontifex account is all about promoting Jesus, not Pope Francis.

Think about what it is that your organization is working on. What is it that your audience wants to learn about? Is it climate change? Is it saving animals from poachers? Think long and hard about what it is that your audience wants and then give it to them.

The short answer to what they don’t want to hear? They don’t want to hear about how great YOU are. They don’t want to hear about how many famous people YOU have met (or your CEO). They don’t want to hear about what YOU want.

What I have for you:

  • An article about the Pope and social media.
  • Video: The break out video of the Pope in DC was when a 5 year old girl broke away from the crowd and the Pope reached out to her.
  • Some ideas and resources.

Hey, are you and I connected on Linkedin? Click on the icon below and send me an invitation!

Best,

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
PPS: Please share this with your friends if you think it would be helpful ! Sign up link here

What I’m Reading

Pope Francis became a social media star before the Vatican was ready for it - The Washington Post
Pope Francis became a social media star before the Vatican was ready for it – The Washington Post

The pope on Snapchat? No. Instagram? Yes. Francis’s popularity forcing the Vatican to manage its social media star.

 

Instagram now has more than 400M users
Instagram now has more than 400M users

Instagram has now reached 400M active users. What does it mean? What do these numbers represent? We’ve analysed them.

The Fake Traffic Schemes That Are Rotting the Internet - Bloomberg Business
The Fake Traffic Schemes That Are Rotting the Internet – Bloomberg Business

An exclusive investigation into the bots that will cost companies over $6 billion this year.

Video

Pope Francis hugs, kisses children during parade in Washington, DC; massive crowd turnout at event | abc7.com
Pope Francis hugs, kisses children during parade in Washington, DC; massive crowd turnout at event | abc7.com

Pope Francis called over several young children during a parade through Washington, D.C., Wednesday, that brought an enormous crowd.

Resources and Tools

The See3 Blog » Blog Archive Here's How We Worked Our Way Up to 50% Open Rates
The See3 Blog » Blog Archive Here’s How We Worked Our Way Up to 50% Open Rates

We stopped including one thing in our weekly DoGooder Dispatcher emails, and our subscribers loved it. In fact, we saw our open rates soar to 50 percent.

 

10 Apps To Boost Your Social Media Performance | Search Engine People
10 Apps To Boost Your Social Media Performance | Search Engine People

Let’s go through 10 apps and services that not only improve your social media posts, but improve your whole social media campaign, from content creation, t

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
PS: If you want to subscribe to this email please go here > http://eepurl.com/QhMGP

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