In case you were hiding under a rock this past week, the Pope visited the United States of America. It was a string of firsts: First time this Pope visited the USA, First time a Pope spoke to the US Congress, and the first time a Pope has been on twitter !
Personally I was able to see him live as he came out of the US Congress to speak, briefly, to the crowds on the West lawn of the US Capitol. I was there as part of the Moral Action on Climate Rally. It was a moment that I will never forget.
Did you know that the Pope has one of the largest twitter followings on the planet? With 23 million followers he is the most retweeted leader on earth.
Q: What, if anything, can the Pope teach us about communications?
A: It is not about you and your organization. It is about your followers and what they need to hear from you.
According to the Washington Post, the @Pontifex account is all about promoting Jesus, not Pope Francis.
Think about what it is that your organization is working on. What is it that your audience wants to learn about? Is it climate change? Is it saving animals from poachers? Think long and hard about what it is that your audience wants and then give it to them.
The short answer to what they don’t want to hear? They don’t want to hear about how great YOU are. They don’t want to hear about how many famous people YOU have met (or your CEO). They don’t want to hear about what YOU want.
What I have for you:
An article about the Pope and social media.
Video: The break out video of the Pope in DC was when a 5 year old girl broke away from the crowd and the Pope reached out to her.
Some ideas and resources.
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