Real World Pokemon Go Marketing Examples You Can Use To Win

Issue #115

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A Photo I took while Playing Pokemon Go in Falls Church, VA!

Hello,

Another week has passed, and Pokemon Go continues to be the talk of the Dakin family and the marketing world. I’ve personally walked about 50 km so far hunting for Pokemon, Poke Stops, and Gyms – all with my 12-year old son!

What I have for you:

This week I’ve sourced some great articles with even more details on how your organization can jump on the Pokemon bandwagon. I also have something on the latest Facebook changes trying to cut down on “click bait” articles in your newsfeed.

Oh Yeah, the Olympics are happening as well!

Send me your Pokemon stories!

Thank you,

Shaun Dakin – Dakin Associates

PS: I am officially “with her” this Presidential election. Hillary Clinton is the kind of President that we need to lead our great nation. If you also believe that she must win, and Trump must be defeated, please consider donating to her campaign and doing all you can to ensure she wins.

Stuff I’m Reading You Should Share

4 Things You Can Learn About Marketing from Pokemon Go

Want to make your app or business idea go as viral as Pokemon Go? Here’s how

Facebook’s latest News Feed tweak smothers clickbait – Poynter

Facebook wants to save you — and your readers — a click.

8 Ways to Use Pokémon Go for Business : Social Media Examiner

Do you run or promote a local businesses? Want to take advantage of the latest gaming craze? Learn how to boost social media engagement with Pokémon Go.

3 Ways Pokemon Go Is Evolving Marketing – Stukent

If you pay attention, you’ll find that Pokemon Go is teaching us exactly what consumers want from their content marketing.

Attracting Millennials to Your Organization with Pokémon Go | npENGAGE

Trendswatch 2016 predicts that augmented and virtual realities will provide arts and cultural organizations with new ways to make exhibits more accessible.

New Stuff, Resources and Ideas

Frequent password changes are the enemy of security, FTC technologist says | Ars Technica

Contrary to what you’ve been told, frequent changes can be counterproductive.

Everything you need to know about Snapchat geofilters

Snapchat On-Demand Geofilters can offer an enormous competitive advantage so here’s everything you need to know about them and how to create your own.