When the Hillary For America campaign started I immediately signed up, multiple times, so that I could begin to receive an endless stream of email campaigns, mostly to fundraise !
As a digital marketing guy I’m interested in what the campaign is doing now and over time around areas such as:
- Subject Lines
- Content (fundraising, policy, product sales, rapid response, etc)
- Content length
- Time of the day
- Number of times a day / week / month
- Rapid response communications
- Donation strategies
- Product offerings (shirts, stickers, etc)
- Who is sending the email (FROM field)
So, I decided to create an evernote notebook archive where I’ll publish EVERY SINGLE email that I receive from the campaign from day one until the election is over in November 2016.
Click here to access this Hillary For America email campaign archive and let me know what you think.
