How Fast America Changed On Equality and Marriage #LoveWins

Issue #63

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Cheerios

Hi:

What a week for America.

I watched in awe as America changed faster than most of us could keep up.

  • The confederate flag started to come down
  • Obamacare was upheld as the law of the land
  • The Supreme Court ruled that “love is love”

All in a single week.

What I have for you:

  • I wrote a piece on my blog capturing the best and most popular reactions to the marriage equality ruling on facebook.
  • A few articles that show just how fast brands have jumped on the marriage equality bandwagon from Ad Age.
  • An incredible interactive graphic from Bloomberg showing how fast Americans are changing their minds on issues that we thought were never going to change.

PS: The Amazon Echo is now available to everyone! I wrote about it a few weeks ago and loved it. I still do ! Get one 🙂 !

Best,

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
PPS: Please share this with your friends if you think it would be helpful ! Sign up link here

What I’m Reading

#LoveWins - The Best Facebook Posts on the SCOTUS Marriage Equality Ruling June 26th, 2015
#LoveWins – The Best Facebook Posts on the SCOTUS Marriage Equality Ruling June 26th, 2015

How Facebook Reacted to the Historic Supreme Court Ruling on Gay Marriage.

12 Winning Marketing Tweets After the Supreme Court's Ruling for Same-Sex Marriage | Adweek
12 Winning Marketing Tweets After the Supreme Court’s Ruling for Same-Sex Marriage | Adweek

When the Supreme Court ruled to legalize same-sex marriage in all states, many marketers expectedly took to Twitter to celebrate. Brands like Mastercard, Target and Ben & Jerry’s were prepared for today’s news with videos and photos that were ready to tweet, while others like YouTube seemed to whip up tweets on the fly.

Brands Join the Gay-Marriage Celebration in Social Media | CMO Strategy - Advertising Age
Brands Join the Gay-Marriage Celebration in Social Media | CMO Strategy – Advertising Age

In the wake of the court decision on same-sex marriage, Kellogg, Skyy Vodka, Jell-o and other brands took to social media to celebrate.

This Is How Fast America Changes Its Mind | Bloomberg Business
This Is How Fast America Changes Its Mind | Bloomberg Business

As the Supreme Court considers extending same-sex marriage rights to all Americans, we look at the patterns of social change that have tranformed the nation.

Video

The President Honors the Life of Reverend Clementa Pinckney - YouTube
The President Honors the Life of Reverend Clementa Pinckney – YouTube

If you have a moment watch the entire speech by the President. It is one of the best he has ever given.

Resources and Tools

How to Use Facebook Custom Audiences for Increased Reach Social Media Examiner
How to Use Facebook Custom Audiences for Increased Reach Social Media Examiner

Looking for new ways to reach people on Facebook? In this article, you’ll learn how to use Facebook custom audiences to increase visibility and reach.

New Research: The Best Time to Tweet for Clicks, Retweets, and Replies
New Research: The Best Time to Tweet for Clicks, Retweets, and Replies

We looked at 4.8 million tweets sent through Buffer to determine the most popular times to tweet and the best times for clicks, retweets, and more.

11 Ways to Optimize Your LinkedIn Profile for More Exposure Social Media Examiner
11 Ways to Optimize Your LinkedIn Profile for More Exposure Social Media Examiner

Are you getting the most out of your LinkedIn profile? In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should.

Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME - Jon Loomer Digital
Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME – Jon Loomer Digital

Facebook is testing Lead Ads, allowing advertisers to collect email addresses without clicking a link or completing a form. This could be big!

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
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