Facebook Is Changing Again, You Should Do Nothing

Hi,

In case you have been under a rock (or on a nice vacation) you know that Facebook has announced some significant changes to their algorithm.

What should you do about this?

Nothing.

If you have already been successful on Facebook.   

Seriously.

For years I’ve said that the only way to be successful on Facebook is to provide your audience content that they want.   

Not content YOU want to share because of your goals and objectives.

The great thing about Facebook (and all digital marketing)?

You know, almost immediately, if the content you are posting to your audience is something that they want.

You can see their likes, comments, and shares.  You can see the organic reach.

In real time.

If you haven’t been successful BEFORE the latest Facebook changes, you probably won’t be successful AFTER.

I’ve included links to some of the sharpest thinking on these latest changes in the “What I’m reading” section below.    Check them out and let me know what you think.

Thank you,

Shaun Dakin – Dakin Associates

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