Conversation Source – facebook will drop your like count, this is a GOOD thing

This is a copy of my weekly client email that is sent every Monday morning at 6:30 AM ET. I preview it here on Sunday. Thank you !

Happy Saint Patrick’s Day! (week).

Good morning !

If you run a facebook page, be prepared to see your like count drop.

This is a good thing.

Facebook is purging accounts that they know are no longer active. As a result you may see your like count drop. If you only care about the top line like count then you won’t be happy. If you care about reach and engagement, then this should be a good thing for you. After all, you want to see the number of people engaged with your content rising. If you have inactive members on your page they will NEVER engage.

I’ve included two articles that should help.

Have a great week !

Best,

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
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Interesting Stuff I’m Reading That You Should As Well !

Facebook will decrease your number of page likes

Facebook likes from inactive pages be start to be removed March 12th. This will increase the quality and value of your supporter and engagement metrics.

Your Facebook Fanbase is Shrinking — Why This is A Good Thing | SocialTimes

Will your page’s engagement rate decline? If you measure engagement (among many ways) as interactions/fans, then yes. If it’s interactions/reach, then no.

What’s the success behind Mom’s Clean Air Force?

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I love this. “Before I die…….” What do you want to do?

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10 fundamental design rules for nonprofits

Innovative design can change the world. Crucial tips for nonprofits and social good designers.

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
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