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Conversation Source – facebook will drop your like count, this is a GOOD thing

Conversation Source – facebook will drop your like count, this is a GOOD thing

This is a copy of my weekly client email that is sent every Monday morning at 6:30 AM ET.    I preview it here on Sunday.  Thank you !

Logo for The Conversation Source

Happy Saint Patrick’s Day! (week).

Good morning !

If you run a facebook page, be prepared to see your like count drop.

This is a good thing.

Facebook is purging accounts that they know are no longer active. As a result you may see your like count drop. If you only care about the top line like count then you won’t be happy. If you care about reach and engagement, then this should be a good thing for you. After all, you want to see the number of people engaged with your content rising. If you have inactive members on your page they will NEVER engage.

I’ve included two articles that should help.

Have a great week !

Best,

Shaun Dakin – Dakin Associates

PS: Just reply to this email to get in touch with me. I’d love to hear from you!
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Interesting Stuff I’m Reading That You Should As Well !

Facebook will decrease your number of page likes
Facebook will decrease your number of page likes

Facebook likes from inactive pages be start to be removed March 12th. This will increase the quality and value of your supporter and engagement metrics.

Your Facebook Fanbase is Shrinking — Why This is A Good Thing | SocialTimes
Your Facebook Fanbase is Shrinking — Why This is A Good Thing | SocialTimes

Will your page’s engagement rate decline? If you measure engagement (among many ways) as interactions/fans, then yes. If it’s interactions/reach, then no.

What's the success behind Mom's Clean Air Force?
What’s the success behind Mom’s Clean Air Force?

Interview: We sit down with Shaun Dakin to talk social strategy, social actions and what it’s like working for Mom’s clean air force.

"Brands have more followers on Google+ than on all others together" | Search Engine People
“Brands have more followers on Google+ than on all others together” | Search Engine People

Are you on Google Plus?

The Urban Legend of Free Social Marketing | Adweek
The Urban Legend of Free Social Marketing | Adweek

There is no such thing as a free lunch.

Before I Die: A Global Ethnography of Anonymous Aspirations in Chalk and Public Space | Brain Pickings
Before I Die: A Global Ethnography of Anonymous Aspirations in Chalk and Public Space | Brain Pickings

I love this. “Before I die…….” What do you want to do?

Videos That Are Awesome

Watch Michelle Obama Dance With Ellen DeGeneres to "Uptown Funk" - Hollywood Reporter
Watch Michelle Obama Dance With Ellen DeGeneres to “Uptown Funk” – Hollywood Reporter

Michelle Obama and Ellen DeGeneres had themselves an “Uptown Funk” dance party on Ellen’s show.

Resources and Tools To Make Your Job Easier

• Chart: Americans Use Electronic Media 11+ Hours A Day | Statista
• Chart: Americans Use Electronic Media 11+ Hours A Day | Statista

This chart illustrates how much time American adults spend using electronic media per day.

The Ultimate Guide to Ideal Image Sizes for Social Media Posts
The Ultimate Guide to Ideal Image Sizes for Social Media Posts

What is the ideal image size for sharing to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram? We’ve compiled all the latest guidelines here.

33 Pithy Tips for LinkedIn (EACH in 140 Characters or Less)
33 Pithy Tips for LinkedIn (EACH in 140 Characters or Less)

Paying more attention to your LinkedIn profile lately? Good move! This infographic has 33 pithy tips for LinkedIn (EACH in 140 characters or less)

6 Foolproof Methods For Creating Top Content on Any Topic
6 Foolproof Methods For Creating Top Content on Any Topic

A guide and infographic mapping out six foolproof, can’t-miss strategies that real-life people have used to create top content for specific keywords.

10 fundamental design rules for nonprofits
10 fundamental design rules for nonprofits

Innovative design can change the world. Crucial tips for nonprofits and social good designers.

Thanks so much ! I’d love to hear from you. Just reply to this email and say hi ! If you find this email valuable, please share with a friend. If you don’t, please unsubscribe at the link below.

Shaun
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