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Archive for November, 2016

How Newsjacking Helps You Win The Engagement War

How Newsjacking Helps You Win The Engagement War

Issue #127 View in your browser   Hi, Summary: TL;DR:  While every brand and organization has a core message they want to communicate there are world events that will always dominate the news (newsfeed).   You must monitor topical news and, when appropriate, message to your audience around that breaking news. Articles I’ve shared: To […]

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Did Facebook Deliver The Presidency To Trump?

Did Facebook Deliver The Presidency To Trump?

Issue #126 View in your browser   Image via Vox:  The scariest part of Facebook’s fake news problem: fake news is more viral than real newsHi, Summary: TL;DR:  There is real evidence that facebook (all social media) helped deliver the Presidency to Trump.   That makes me incredibly sad.  What I’m doing personally to stop […]

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